How to Title YouTube Videos: Best Practices for 2025

What Is a YouTube Title?

The YouTube title is the first element viewers see after the video thumbnail. It plays a crucial role in whether a viewer decides to click on your video. Essentially, your title is your attention-grabbing tool that should intrigue, explain the essence of the video, and stand out.

Like all creators, you’re probably wondering, "What makes a good YouTube title?" For instance, did you know that YouTube sensation MrBeast kicks off his video magic by nailing the perfect title?  

In this article, we’ll provide tips on how to craft compelling YouTube titles that hook your audience faster than a sweet video with kittens.
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So, What Makes a Good YouTube Title?

YouTube's algorithm can understand your video's content beyond just the title and tags. It aims to meet viewers' expectations, by delivering the content they seek. For example, someone searching for a Banana bread recipe wants to find a useful video on that topic. A good title includes a search query with intrigue, a compelling question, a promise of benefit, and is supported by an engaging visual.
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How to Create the Title YouTube Videos

Here are some of the best ways to create titles for YouTube videos:

1. Use Keywords 

Keywords are the terms viewers enter into the YouTube search bar. Including them in your titles helps make your videos more visible in search results.

• Why it matters: YouTube's algorithms analyze titles to determine video content, increasing the chance your video reaches your target audience.
• Avoid overloading: Overusing keywords can appear unnatural.
• Example: Search query: "How to lose weight quickly". Title: "How to Lose Weight Quickly at Home: 5 Simple Ways".
  
  

Tools for Finding Keywords for YouTube:

• YouTube Search Suggestions: Enter a general topic, and YouTube will suggest popular queries.
• Google Trends: Analyze the popularity of queries in different regions over time.
• TubeBuddy: A plugin for keyword research, competitor analysis, and ranking checks.
• VidIQ: Optimizes videos with keyword tools, competitor analysis, and identifies low-competition queries.
• Keyword Tool: Generates keyword lists based on YouTube search suggestions.
• Google Search: Use search suggestions to find related topics.

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2. Spark curiosity

Intriguing titles pique curiosity and encourage clicks.

• Why it matters: People seek answers or solutions to mysteries.
• How to create intrigue: Avoid revealing too much in the title. Use questions or promises to spark curiosity.
• Example: Instead of "We Found an Ancient Coin," write "You Won’t Believe What We Found in an Old Shed."

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3. Include a Call to Action (CTA) 

A CTA in the title motivates viewers to act, whether it's watching the video, learning something new, or solving a problem.

• Why it matters: Encourages specific viewer actions.
• How to use CTAs: Ask questions or use action verbs.
• Example: "Learn How to Save $1,000 in a Month!"

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4. Make an Emotional Appeal

 Emotions are a powerful tool to engage viewers.

• Why it matters: Emotions drive curiosity, empathy, or amazement.
• How to add emotion: Use words that evoke excitement, surprise, or importance.
• Example: "This Simple Trick Saved Me $1,000: Try It Too!"

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YouTube Title Templates

1. [How to X in Y Steps/Time]
   • Example: "How to Create a YouTube Channel in 15 Minutes"
     
2. [Secret/Mistake/Rule] X That No One Talks About
   • Example: "The Secret to Fast Learning No One Told You"
     
3. [Numbers + Action]
   • Example: "7 Ways to Boost Productivity"
     
4. [Problem and Solution]
   • Example: "Stuck on a Task? Here’s How to Solve It Quickly"
     
5. [Curiosity Hook]
   • Example: "Why Most People Fail to Plan Their Time Properly"
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Common Mistakes to Avoid in YouTube Titles

1. Clickbait

Why it’s bad: Misleading titles disappoint viewers and erode trust in your channel.

Example: "Shock! You Won’t Believe What Happens Next!"
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2. Too Long Titles

Why it’s bad: Long titles may be cut off in search results, making them less effective.

Optimal title length for YouTube: 50–60 characters.

Example: "Save $1,000 in a Week: Simple Hack" vs. "In This Video, Learn How I Saved $1,000 in a Week with a Simple Hack That Works for Everyone"
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3. Too Many Symbols or Emojis

Why it’s bad: Overuse of symbols and emojis can seem unprofessional or spammy.

Example: “TOP 10 WAYS TO MAKE MONEY!!!💸”

Correct usage: Use a maximum of 1–2 emojis when appropriate.
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4. Complex Language

Why it’s bad: Complex or jargon-filled titles can confuse or deter viewers.

Example: "Discourse on Social Integration Aspects" vs. "How to Unite People: 5 Practical Tips"

Using SubSub Analytics for YouTube Title Creation

SubSub Analytics is a platform that helps analyze and understand YouTube channels and videos better. Understanding your niche and competitors is key before crafting a title. Analyze the most and least viewed videos to understand hooks, language, SEO keys, and emotional triggers used by competitors.

👉 Try SubSub Analytics for free

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FAQ:

How long should a YouTube title be?
YouTube video titles have a maximum character limit of  100 characters, but it’s best to focus on the first part (40-50 characters) for impact.
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What Makes a Good YouTube Title?
Know and understand your audience’s interests and present them compellingly.
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What are the Indicators of a Good YouTube Title?
Click-Through Rate (CTR) is a critical metric. Aim for a CTR of 8% or higher.
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What tools can be used to create titles on YouTube?
You can get title recommendations using TubeBuddy, VidIQ, Google Trends, and by analyzing competitor video titles in SubSub Analytics.

By following these best practices and avoiding common pitfalls, you can create YouTube titles that attract clicks and engage your audience effectively.